Citri Juice
All over the world, people are unknowingly suffering from vitamin deficiencies due to large consumption of processed, fast, and cheap food. We have substituted natural vitamin sources and have gotten into the habit of replacing them with supplements since they are very important for our health and immune system. My group partner and I wanted to bring these supplements back to a more natural way of taking them - without the association of a pill. We chose to focus on vitamin c - an important antioxidant and strengthener of blood vessels, to name a few of its benefits.
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For generations, people have wandered into the arctic forests in search of a golden berry, jam-packed with vitamins; the cloudberry. This sweet berry was once a good source of vitamin c and income for the people in the region and worth its weight in gold. At warmer latitudes, another golden delicacy is grown; the orange. Often referred to as an ‘golden apple’, it climbed the ranks to become one of the world’s most popular fruits. Therefore, we created Citri: each package contains a seven-times-four-piece bar - enough to last you through a month - made of compressed oranges and cloudberries and is accompanied by a packaging with colorful, fresh graphics. All you have to do is to break off a piece and dissolve it in some water, and you will have a fresh vitamin juice that you can easily incorporate into your daily life. The project was made together with Paola Sanjurjo.